Goji Berries

(Highest Quality) HGH / Longevity / TCM Ultimate Superfood (Chewy)
400g (14.10 oz) Dried Berries

The highest available quality of these vibrantly red coloured Goji Berries available. They really must be experienced! Due to Goji Berries’ extraordinarily high nutrient content as well as their pleasant slightly sour taste and stunning appearance,  the peoples of China, Tibet and Mongolia have been growing the alkaline-rich Goji Berry plant for an estimated 5000 years. These unique tiny red fruits are jam-packed with antioxidants and potent medicinal properties. They are not only perfect for adding a pop of colour to your healthy dish but also mouth-watering and full of flavour. These organically grown Goji Berries truly are a powerhouse superfood! Chewy and Delicious.

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Ancient Purity Proudly Presents Raw and Wild Goji Berries (Lycium barbarum) which perhaps is the most nutritionally abundant berry fruit on the planet. Though they are often advised for numerous chronic health issues such as sleeplessness, liver and kidney disorders, high blood pressure levels, tinnitus and countless others, Goji Berries aren’t used for treating illness. These small natural treasures’ principal benefit is to nourish and promote your body and by this they might assist the body in healing itself. 

Ancient Purity provides Goji Berries that are 100% organic at source only. Often people have told us they not really like the taste of Goji Berries, but once they've tried the organically-grown ones they discover and admit how delicious this superfood is. Goji Berries are a comprehensive protein source and contain 19 amino acids featuring all 8 of the essential amino acids. Goji berries have earned the title “Superfood” because of their antioxidant content and nutrient density packed in a small volume. They can also contain twenty or more trace minerals (copper, zinc, iron, selenium, phosphorus, germanium and calcium being the main ones) as well as vitamins B1, B2, B6 and E.

Goji Berries – Information & Points to Research

  • Highest Quality Available (Clean, Trusted Source).
  • Rich in Antioxidants.
  • Longevity Now Food.
  • Supports Eye, Liver, Blood Sugar Health.
  • Promotes Human Growth Hormone.
  • Revered in Traditional Chinese Medicine.
  • Boosts Vision Health. 
  • Immunity Booster.
goji dosage

An Ancient Secret of Traditional Chinese Medicine... Goji Berries

organic goji berries

Goji Berries – Earning the Superfood Title

Longevity Food... Ningxia is a small autonomous region in north-central China where our imported Goji Berries come from. What is truly remarkable is that more healthy centenarians than in any other Chinese region live here and the locals tend to age more gracefully. They are also much healthier and active than the much smaller number of similarly aged western people. 

Human Growth Hormone (HGH)... The Goji Berry is the only food known to help the body naturally produce Human Growth Hormone. The levels of HGH decreasing in people have been linked to multiple symptoms of ageing so this fact alone has led many to declare Goji Berries being one of the world’s best anti-ageing nutrient-rich foods.

Antioxidants... Ancient Purity’s Goji Berries are rich in antioxidants, particularly carotenoids such as beta-carotene and zeaxanthin. One of zeaxanthin's key roles is to protect the retina of the eye by absorbing blue light and acting as an antioxidant. In fact, increased intake of foods containing zeathanthin may decrease the risk of developing age-related vision issues. In a 2011 study by Bucheli et al, it was concluded that a daily portion of Goji Berries increased levels of the antioxidant zeaxanthin by 26% and increased overall antioxidant capacity by a whopping 57%. The study was conducted with healthy elderly men and women who drank a milk-based Goji Berry drink for 90 days.

The No.1 SuperFruit... Goji Berries

goji berry

Goji Gives

Vision Health... With one serving (28 Grams) providing over 40% of the RDI of vitamin A, Goji Berries can help to protect against all manner of age related eye diseases. Vitamin A is notorious for its role in eye health as not only does it produce the pigments in the retina, it enables eyes to adjust to light changes, keeps eyes moist and improves night vision as well. Zeaxanthin is also present in Goji Berries which has been proven to protect the retina from the damaging effects of light.

Liver Health... The reputation of Goji Berries to support liver health is now backed up by science. They have been found to contain betaines which are neutral chemical compounds shown to reduce fatty deposits in the liver. This is why you will find Goji Berries making a regular appearance in liver cleansing tonics and detox programmes.

Helps Fight Uncontrolled Division of Abnormal Cells… Medical studies done on patients revealed that they responded better to treatment when given Goji Berries. These powerhouse berries contain physalin which is known to suppress bad cells. The polysaccharides in the Goji Berries were known to cause malicious cell death, and this is particularly true with respect to conditions of the colon, stomach, and prostate. The Berries’ Vitamins A and C provide antioxidant action and might help combatting this serious health issue too. 

Might Improve Low Mood & Restlessness… A 2016 research that was done using rats revealed that Goji Berries can improve chronic low mood and nervousness-like behaviours. Another recent scientific study in the US, using humans, also found drinking Goji Berry juice (or smoothies) could improve energy, mood, and digestive health. You can read the scientific report on Goji Berries and Mood Disorders here. 

Goji Berries - Traditional Chinese Medicine’s No.1 Food

ancient purity goji berries

Goji Berries Keep Giving

Immunity Enhancer… Goji Berries have been used since Ancient times to ward off infection and sickness and naturally boost immunity. According to a one-month study in 60 older persons, drinking 120 ml of Goji Jerry juice daily increased immune cell levels and enhanced general feelings of well-being. You can read the scientific report on Goji Berries and Immunity here.  In a 90-days study in 150 older people, Goji Berry supplements enhanced immune function in response to an influenza vaccine. Scientific research using mice supports these immune system-health findings. Still, additional research is needed.

Blood Glucose… Some scientific animal research has shown how Goji Berries can help reduce blood sugar levels. These amazing berries boast polysaccharides which are long-chain carbohydrates playing a role in decreasing blood sugar. With a low glycaemic index (GI) of just 29, Goji Berries are one of the few fruits that can be enjoyed by diabetics. They won’t cause a spike in blood sugar and there have been some studies that show Goji Berries may have a positive impact on reducing insulin resistance.

Digestion... In China Goji Berries are mixed in with other foods and added to dishes as they believe it aids in digestion, there seems to be some truth to this as goji berries appear to draw digestive juices into the stomach and intestines, Dr Iichiroh Ohhira an acclaimed microbiologist who has spent nearly forty years studying bacteria, he includes goji berry along with friendly bacteria in his first class cultured probiotic formula's.

Overall Well-Being…In this research, healthy adult persons daily drank 120 ml of Goji Berry juice or a placebo drink for 2 weeks. They finished questionnaires to report their feelings of overall well-being, neurological and psychological health, musculoskeletal symptoms, and digestive and cardiovascular conditions, as well as any adverse effects of the juice each day. The researchers took measurements to record each person’s blood pressure, body mass, weight, pulse, and vision before and after the 2 weeks of study. The group given the goji berry juice reported improved energy, ability to focus, enhanced athletic performance, mental acuity, and feelings of calmness and contentment by day 15. In addition, the research revealed improved quality of sleep in those who drank the berry juice, and none experienced negative effects related to consuming the fruit juice.

Goji Berries... The Ultimate Ingredient in a Superfood Dish

Goji Berries - Growth & Environment

Goji Berry leaves form on the shoot either in an alternating arrangement or in bundles of up to three, each having either a lanceolate (Shaped like a spearhead longer than it is wide) or ovate (egg-like) shape. Leaf dimensions are 7.0 cm wide by 3.5 cm broad with blunted or rounded tips. The flowers grow in groups of one to three in the leaf axils. The calyx (Eventually ruptured by the growing berry) consists of bell-shaped or tubular sepals forming short, triangular lobes. The corollae are lavender or light purple, 9–14 mm wide with five or six lobes shorter than the tube. The stamens are structured with filaments longer than the anthers. The anthers are longitudinally dehiscent. In the Northern Hemisphere, flowering occurs from June through September and berry maturation from August to October, depending on the latitude, altitude, and climate.

In America Goji Berry growth is concentrated in the south western desert states, they were a staple of the native American tribes of the area including the Navajo , Apache, Hopi, Supai and many other tribes. The famous Apache warrior, Geronimo and his people lived in one of the densest wild Goji Berry sites in America, the tribe used Goji Berries in a lot of their cooking and were known to possess unbelievable strength, agility, and longevity. There are an estimated 85 species of Goji Berry species found in Asia and 15 in Central and North America. The American species based on geographical distribution could have been bought across by groups who migrated from Asia by boat or across the Bering land bridge. The Goji Berry are the fruit of a bush which grows like a vine and looks similar in appearance to a hawthorn bush, they can grow to a height of around 6 feet with a radius of about 3 feet. For preservation purposes the Goji Berries are often dried where it ends up resembling a red raisin.

Organically Grown Goji Berries

how to eat goji berries vegan

Goji Berries… Closing Thoughts

Also called Wolfberries, Goji Berries (Lycium barbarum) are native to Asia. Known for their sweet, slightly sour taste and vibrant red colour, they have been used in traditional medicine since Ancient times. In fact, they’re said to slow signs of ageing, maintain eye health, and strengthen your liver, kidneys, and lungs. Thanks to the fruit’s increasing popularity, Goji Berries are also regularly featured in food supplements and superfood mixes alongside other nutritious fruits, herbs, and extracts. Goji Berries are a terrific source of nutrients, including minerals and vitamins. Only 28 grams (5 tablespoons) of dried Goji Berries contain: 98 calories, 4 grams protein, 0.1 grams fat, 21.6 grams carbs, 3.6 grams fibre, 21.8 grams sugar. In addition, regarding daily values, they contain 11% of iron, 501% of Vitamin A and 15% of Vitamin C. As you can see, even a small amount of our dried Chinese super berries are loaded with fibre, iron, and Vitamins A and C! I would like sharing some culinary tips with you. Ancient Purity’s Goji Berries come in dried form still containing all the original nutrients. They can be easily swapped in for other dried fruits in granola, cereal, trail mix and yogurt. You can also add these berries to baked goodies like breads, cookies, brownies, donuts and muffins. To soften the Goji Berries and rehydrate them again, try soaking Dried Goji Berries for a few minutes in clean water. Rehydrated Goji Berries make a magnificent addition to stir-fries, salsas, soups, beverages, smoothies and soups. Don’t forget to be creative when working with these berries. Enjoy your drink or meal! 

While still seen as exotic in the West, Goji Berries are widely eaten in China as a convalescent nourishing fruit. In Traditional Chinese Medicine, the Goji Berry is used specifically to promote function of the liver, lungs, kidneys, and eye. Energetically, Goji Berries (In TCM literature often referred to as Fructus Lycii) are sweet, slightly sour, neutral, nourishing and balancing. As more clinical trials are performed, modern medicine continues to validate the traditional knowledge and use of the Goji Berry. In scientific research done on healthy adults, markers of blood serum antioxidant capacity were shown to increase following supplementation of Goji Berry juice, demonstrating the bioavailability of constituents and their ability to support organs and tissues. In another study done on healthy participants, supplementation with Goji Berry juice was found to improve overall feelings of well-being and to support immunological markers lymphocytes and interleukins. Regarding eye health, supplementation with Goji berries was shown to increase plasma levels of zeaxanthin, a macular supporting antioxidant. While the mechanism of action has yet to be elucidated, a research done on healthy, elderly persons, indicated that consuming a Goji Berry powdered drink blend increased plasma antioxidant levels and enhanced macular health.

Try the Number 1 Superfood - Order Today

how to grow goji berries
  • Goji Berries - 100% Natural.
  • Produced to ecological standards, free from agro-chemicals, non-irradiated and GMO-free. 
  • Take anything from a small handful to 15 - 45 grams daily - 1 teaspoon = approx. 4grams (Daily if required) or as directed by your health care practitioner. Do not exceed the recommended daily intake.
  • Children: 5 - 15 grams daily (Daily If Required).

Goji Berries can be consumed liberally as you can see above, or taken in small doses. Goji Berries can be used to make teas, juice, soup and wine.  It can be added to salads, smoothies and yoghurts. They taste deliciously like a raisin and a cranberry mixed together. You can also eat these berries straight out of the bag.

NOTES: Like any other dried fruit, Goji Berries can be consumed every day. Goji Berries can be used the same ways as any dried fruit, such as in smoothies mixed in with muesli or in any recipe which calls for dried fruits. Personally we like to take our Goji Berries in a smoothie, mixed in with some of our other super food friends such as coconut water, cacao powder, cacao nibs, maca, raw honey, hemp seed or some Celtic sea salt. Throwing a handful of organic Goji Berries in a smoothie and finding the best balance is perhaps one of the healthiest things to consume daily.

It is probably rare but we have to mention it, Goji Berries may interact with certain drugs, including blood thinners and medications for diabetes or high blood pressure. What’s more, you should exercise caution if you’re pregnant, as they contain betaine, a compound that may harm fetal health. Further research is needed to determine whether Goji Berries are safe during pregnancy. If you’re taking medications or have underlying health conditions, you may want to talk to your healthcare provider before adding Goji Berries to your diet.

  • Brand: Ancient Purity.
  • Size: 400g.
  • Origin: Ningxia Province China.
  • Container: Kraft Paper Pouch.
  • Storage: Store in a cool dry place, out of sunlight.
  • Estimated shelf life from purchase: 1 - 2 years.


Q - What do Goji berries taste like?
A - The taste is not too difficult to describe .... some say between a cranberry and a cherry .... others say they taste of raspberry and plum .... you will have to decide for yourself

Q - Are Goji berries known by other names?
A - Lycium barbarum, wolfberry, gouqizi and Fructus lycii

Q - What are Goji berries?
A - Goji berries grow on an evergreen shrub found in temperate and subtropical regions in China, Mongolia and in the Tibetan Himalayas. They are in the nightshade (Solonaceae) family. Goji berries are usually found dried. They are shriveled red berries, similar in appearance to red raisins.

Q - Are any additives or preservatives added to Goji Berries?
A - No, absolutely not, we don’t like them, refuse to use them and would never spoil our wonderful Goji Berries with preservatives or anything unnatural.

Q - How long do I need to eat Goji Berries before I get the benefits?
A - You may eat Goji Berries everyday and stay with it as long as you wish. How long it takes before benefits start to show depends on how an individual reacts to Goji berry. Many Chinese eat wolfberry on a regular basis.

Q - What kind of eye conditions will Goji Berries improve?
A - Chinese medicine uses Goji to treat or prevent visual degeneration, such as cataracts, retinopathy, or age related macular degeneration. One report from the Department of Ophthalmology in the Chinese University of Hong Kong demonstrated that carotenoids in wolfberry had a high affinity for the retina. Affinity means the nutrients in wolfberry showed a high concentration in the retina after ingestion and absorption by the body. Another study on 44 patients with diabetic retinopathy showed that wolfberry significantly improved conditions that cause retinopathy. Dr. Iris F. Benzie, MD and her research team at the Hong Kong Polytechnic University have done a single-blinded, placebo-controlled, human study. The study demonstrate a mean post-supplementation level of 0.096mol/l, a 250 % increase, in fasting plasma zeaxanthin after 4 weeks of eating Goji Berries. Twenty seven people anticipated the study. This study has been published in the British Journal of Nutrition (2005), 93, 123-130.

Q - Are your berries irradiated as are many other fruits that are imported from overseas?
A - Absolutely not. We insist that that our product is never irradiated and is also never irradiated by quarantine in any country. Our Berries are naturally sundries on mats that enable our wonderful berries to soak up the pristine and pure air.

Q - What is the difference between whole Goji Berries and Goji Juice?
A - Whole berries are whole food containing proteins, essential fatty acids, and have no depleted nutrients that can occur when a fruit is juiced. Many Goji Juices on the market contain preservatives, added sugars, fillers such as Apple & Pear juice and are high in sugars.

Q - When are Goji berries in season?
A - Usually the new crop Goji berries arrives on market in the middle of June. Dried Goji berries are then ready for export at the end of June or early July.

Q - Is it correct that Goji berries are high in antioxidants?
A - Yes, the Goji berry has more antioxidants than any other known food. 

Scientific Articles

National Institutes of Health - Goji Berries as a Potential Natural Antioxidant Medicine: An Insight into Their Molecular Mechanisms of Action

Science Direct - Goji berry fruit (Lycium spp.): antioxidant compound fingerprint and bioactivity evaluation

Polish Journal of Food and Nutrition Sciences - Goji Berry (Lycium barbarum): Composition and Health Effects – a Review

Supporting Scientific Research

  1. Benvenuti et al, 2004 S. Benvenuti, F. Pellati, M. Melegari, D. Bertelli Polyphenols, anthocyanins, ascorbic acid, and radical scavenging activity of Rubus, Ribes, and Aronia Journal of Food Science, 69 (2004), pp. C164-C169.
  2. Pai P. G., Habeeba P. U., Ullal S., Shoeb P. A., Pradeepti M., Ramya K. Evaluation of hypolipidemic effects of Lycium barbarum (goji berry) in a murine model. Journal of natural remedies. 2013;13(1):4–8.
  3. Ke M., Zhang X.-J., Han Z.-H., et al. Extraction, purification of Lycium barbarum polysaccharides and bioactivity of purified fraction. Carbohydrate Polymers. 2011;86(1):136–141. doi: 10.1016/j.carbpol.2011.04.023.
  4. Xie J.-H., Shen M.-Y., Xie M.-Y., et al. Ultrasonic-assisted extraction, antimicrobial and antioxidant activities of Cyclocarya paliurus (Batal.) Iljinskaja polysaccharides. Carbohydrate Polymers. 2012;89(1):177–184. doi: 10.1016/j.carbpol.2012.02.068.
  5. Wang C., Chang S., Inbaraj B. S., Chen B. Isolation of carotenoids, flavonoids and polysaccharides from Lycium barbarum L. and evaluation of antioxidant activity. Food chemistry. 2010;120(1):184–192. doi: 10.1016/j.foodchem.2009.10.005.
  6. Amagase H., Farnsworth N. R. A review of botanical characteristics, phytochemistry, clinical relevance in efficacy and safety of Lycium barbarum fruit (goji) Food Research International. 2011;44(7):1702–1717. doi: 10.1016/j.foodres.2011.03.027.
  7. Burke D., Smidt C., Vuong L. Momordica cochinchinensis, Rosa roxburghii, wolfberry, and sea buckthorn-highly nutritional fruits supported by tradition and science. Current Topics in Nutraceutical Research. 2005;3(4):p. 259.
  8. Gan L., Hua Zhang S., Liang Yang X., Bi Xu H. Immunomodulation and antitumor activity by a polysaccharide-protein complex from Lycium barbarum. International Immunopharmacology. 2004;4(4):563–569. doi: 10.1016/j.intimp.2004.01.023.
  9. Yang D., Li S.-Y., Yeung C.-M., et al. Lycium barbarum extracts protect the brain from blood-brain barrier disruption and cerebral edema in experimental stroke. PLoS One. 2012;7(3, article e33596) doi: 10.1371/journal.pone.0033596.
  10. Arroyo-Martinez Q., Sáenz M. J., Arias F. A., Acosta M. S. J. Lycium barbarum: a new hepatotoxic “natural” agent? Digestive and Liver Disease. 2011;43(9):p. 749. doi: 10.1016/j.dld.2011.04.010.


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