Goji Berries

Q: What do Goji berries taste like?
A: The taste is not too difficult to describe .... some say between a cranberry and a cherry .... others say they taste of raspberry and plum. You will have to decide for yourself.

Q: Are Goji berries known by other names?
A:  Lycium barbarum, wolfberry, gouqizi and Fructus lycii.

Q: What are Goji berries?
A: Ancient Purity Goji Berries grow on an evergreen shrub found in temperate and subtropical regions in China, Mongolia and in the Tibetan Himalayas. They are in the nightshade (Solonaceae) family. Goji Berries are usually found dried. They are shriveled red berries, similar in appearance to red raisins.

Q: Are any additives or preservatives added to Ancient Purity Dried Goji Berries?
A: No, absolutely not, we don’t like these substances, refuse to use them and would never spoil our wonderful Goji Berries with preservatives or anything unnatural.

Q: How long do I need to eat Goji Berries before I get the benefits?
A: You may eat Goji Berries everyday and stay with it as long as you wish. How long it takes before benefits start to show depends on how an individual reacts to Goji berry. Many Chinese eat wolfberry on a regular basis.

Q: What kind of eye conditions will Goji Berries improve?
A: Chinese medicine uses Goji Berries to treat or prevent visual degeneration, such as cataracts, retinopathy, or age related macular degeneration. One report from the Department of Ophthalmology in the Chinese University of Hong Kong demonstrated that carotenoids in wolfberry had a high affinity for the retina. Affinity means the nutrients in wolfberry showed a high concentration in the retina after ingestion and absorption by the body.

Another study on 44 patients with diabetic retinopathy showed that wolfberry significantly improved conditions that cause retinopathy. Dr. Iris F. Benzie, MD and her research team at the Hong Kong Polytechnic University have done a single-blinded, placebo-controlled, human study. The study demonstrate a mean post-supplementation level of 0.096mol/l, a 250 % increase, in fasting plasma zeaxanthin after 4 weeks of eating Goji Berries. 27 People anticipated the study. This study has been published in the British Journal of Nutrition (2005), 93, 123-130.

Q: Are your Goji Berries irradiated as are many other fruits that are imported from overseas?
A: Absolutely not. We insist that that our product is never irradiated and is also never irradiated by quarantine in any country. Our Goji Berries are naturally sundries on mats that enable our wonderful berries to soak up the pristine and pure air.

Q: What is the difference between whole Goji Berries and Goji Juice?
A: Whole berries are whole food containing proteins, essential fatty acids, and have no depleted nutrients that can occur when a fruit is juiced. Many Goji Juices on the market contain preservatives, added sugars, fillers such as Apple & Pear juice and are high in sugars.

Q: When are Goji berries in season?
A: Usually the new crop Goji berries arrives on market in the middle of June. Dried Goji berries are then ready for export at the end of June or early July.

Q: Is it correct that Goji berries are high in antioxidants?
A: Yes, the Goji Berry has more antioxidants than any other known food. It is an antioxidant powerhouse!

• Take anything from a small handful to 15 - 45 grams daily - 1 teaspoon = approx. 4 grams (Daily if required) or take them as directed by your healthcare practitioner. Do not exceed the recommended daily intake.

TIP: Goji Berries can be used to make teas, juice, soup and wine.  It can be added to salads, smoothies and yoghurts. Ancient Purity Goji Berries taste deliciously like a raisin and a cranberry mixed together. You can also eat these nutritious berries straight out of the bag. Goji Berries can be used the same ways as any dried fruit, such as in smoothies mixed in with muesli or in any recipe which calls for dried fruits. Personally we like to take our Goji Berries in a smoothie, mixed in with some of our other super-food friends such as coconut water, cacao powder, cacao nibs, maca, raw honey, hemp seed or some Celtic sea salt. Throwing a handful of organic Goji Berries in a smoothie and finding the best balance is perhaps one of the healthiest things to consume daily.

• Goji Berries (Dried) | Organic.
• Produced to ecological standards, free from agro-chemicals, non-irradiated and GMO-free. 

• Brand: Ancient Purity.
• Size: 300g (10.58 oz.).
• Origin: Ningxia Province China.
• Container: Kraft Paper Pouch.
• Storage: Store in a cool dry place, out of sunlight.
• Estimated shelf life from purchase: 1 - 2 years.