Privacy & Cookie Policy

1. Introduction

Ancient Purity Ltd respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, store, and protect your data when you visit www.ancientpurity.com, place an order, or communicate with us. By using this website, you agree to the practices described in this policy.

2. Who We Are

Ancient Purity Ltd is a company registered in England and Wales under Company Number 07801142 and VAT Registration Number 168 335 488. Our registered office is Ancient Purity Ltd, The Dovecote, Little Braxted, Essex, CM8 3EU, England. For privacy-related enquiries, you can contact us by email at info@ancientpurity.com or by post at this address.

3. Information We Collect

We may collect personal information such as your name, billing and delivery address, email address, telephone number, payment details, and purchase history when you place an order or create an account. We may also collect non-personal data including IP address, browser type, device details, and site usage data using cookies or analytics tools. If you contact us by email or through our website, we keep a record of that correspondence to provide quality customer service.

4. How We Use Your Information

We use your information to process and deliver your orders, provide customer support, communicate about purchases or updates, send newsletters or educational content (if you have opted in), improve our website and services, meet legal obligations, and prevent fraudulent activity. Your information is used solely for legitimate business purposes and never sold or shared with third parties for their own marketing.

5. Email and Marketing Communications

We only send newsletters or educational material if you have explicitly opted in. You can withdraw consent at any time by clicking the unsubscribe link in any email or by contacting info@ancientpurity.com. We respect your preferences and promptly honour opt-out requests.

6. Legal Basis for Processing Data

We process your personal data on the following lawful bases:

• Contractual necessity – to fulfil orders and provide support.
• Consent – for optional newsletters or communications.
• Legal obligation – to comply with tax, accounting, or consumer law.
• Legitimate interests – to maintain security, prevent fraud, and improve service.

7. Payment Security

Payments made through our website are handled securely by trusted third-party processors. Ancient Purity Ltd does not store or have access to full card details. In the event of unauthorised card use, you must contact your card provider according to their reporting procedures.

8. Data Retention

We retain personal data only as long as necessary to fulfil the purposes described in this policy or to meet legal and accounting obligations. When data is no longer required, it is securely deleted or anonymised.

9. Your Rights

You have the right to access the personal data we hold about you, correct inaccuracies, request deletion, restrict processing, object to certain uses, and withdraw consent for marketing at any time. To exercise these rights, contact info@ancientpurity.com. If you are unhappy with our response, you have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. Cookies

Our website uses cookies to improve your experience and to operate effectively. Cookies are small files stored on your device that help remember preferences, enable shopping cart functions, and collect anonymous statistical data. Some cookies are essential for site functionality, while others help us analyse traffic and improve performance. We may use cookies from trusted providers such as Google Analytics to understand visitor behaviour. You can control or delete cookies through your browser settings at any time. By continuing to use our site without disabling cookies, you consent to their use.

11. Third-Party Services

Our website may contain links to other sites or use embedded tools provided by external services. We are not responsible for the privacy practices or content of those sites. We encourage users to review the privacy policies of any external websites they visit.

12. Data Protection and Security

We use appropriate technical and organisational measures to safeguard your personal information against unauthorised access, disclosure, alteration, or destruction. Only authorised staff and service providers who require access to your information to perform their duties are permitted to handle it.

13. Changes to This Policy

We may update this Privacy and Cookie Policy occasionally to reflect legal, technical, or operational changes. The latest version will always be published on our website with the effective date shown. Continued use of our website after any changes are made constitutes your acceptance of the updated policy.

14. Contact Information

For questions about this Privacy and Cookie Policy or how we handle your data, please contact:

Email: info@ancientpurity.com
Post: Ancient Purity Ltd, The Dovecote, Little Braxted, Essex, CM8 3EU, England

Effective Date: October 2025

All website material © 2025/2026 Ancient Purity Ltd